Senior Correspondent, IndianRetailer.com & Retailer Magazine Sep 20, 2019 / 3 MIN READ
Max Fashion has launched a new store in Andhra Pradesh at Kurnool. This is Max clothing brand’s 300th store in India and 39th in Telugu states.
Max clothing has seen rapid growth since its inception. In 2006, the brand entered into retail in India with the launch of its first Max Fashion store at Indore.
Currently, Max Fashion has a presence in more than 100 cities and serves over 100 million customers a year.
Sumit Ghildiyal, Vice President, Retail Operations, Max Fashion, said, “The launch of 300th MAX store in India and 39th store in Andhra Pradesh and Telangana is just the beginning as we are focussed to achieve many more milestones.”
The brand is pursuing a strategy of "Any time – Anywhere", omni-channel approach and has a dedicated app. In recent times, the app has garnered a net base of 6.7 million users.
The Max Urban collection offers men's and women's fashion clothing featuring casual, vacay prints, and tranquil patterns.
This landmark underscores Max Fashion's steadfast commitment to accessible fashion, spreading its influence into new territories and captivating diverse markets with its timeless collection.
As Max continues to capture the share of mind in India's value fashion sector, it adapts to the ever-changing needs of its target audience, which has grown to 35 million and beyond.
The steady expansion demonstrates Max's commitment to offering a new shopping experience and strengthening its bond with valued customers.
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