The day Max launched their new prêt collection called ‘Runway by Max’ inspired by Miss India pageant, the same day they launched a new store in Chennai. With this launch Max now has over 60 stores in 35 cities and plan to cross the hundred mark by the end of 2013.
‘Runway by Max’ - their new line of high fashion for young women inspired by Miss India, at the Max store in Metropolis Mall today. The collection has been created specially by the Max design house to mark their collaboration with Miss India in its golden jubilee as the official fashion partner. Present on the occasion were C. S. Shekhar, President – Retail Operations, Max and Anukriti Gosain, the winner of the Femina Miss India Delhi pageant as well as the title of Femina Max Fashion Icon Delhi.
Shekhar said, “Our association with Femina Miss India reinforces our endeavour to ‘Democratize fashion’ and foster talent. We are indeed happy to come onboard as theofficial Fashion partner and intend to take the property to an all new level in its 50th year. Leveraging the far reach of the brand across 35 cities, Max jointly with Femina is determined to take the pageant beyond metros to recognize hidden talent across the country.”