Fast food major McDonald's, whose menu is more than 50 per cent vegetarian, is taking the green dot seriously. Kicking off a campaign to emphasise its separate production lines and processes for its vegetarian and non-vegetarian offerings, McDonald's India Director South, Mr Ranjit Paliath, said, “India is also the only country where the retail chain does not offer pork or beef-based products.”
McDonald's is also experimenting with the ‘Drive thru' concept in six of its formats in South India. Mr Paliath said the retailer is also looking at offering Web delivery at some outlets. McDonald's currently has 29 outlets in South India and plans to add 10 more at Bangalore, Chennai and Hyderabad by December 2010. Investments for this expansion would be around Rs 45 crore, he added.