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McDonald’s to bring McCafe to India by ’12

McDonald's is planning to rope in globally renowned McCafe, the chain of coffee shop and introduce it in India by 2012.


May 03, 2010  |  comments ( 0 )  | 
McDonald’s to bring McCafe to India by ’12

McDonald's is planning to rope in globally renowned McCafe, the chain of coffee shop and introduce it in India by 2012.

A company spokesperson revealed that the plan regarding McCafe is still underway. It will take one-and-a-half to two years to implement the idea.

It also added it is a good venture for the company as in India, the coffee chain market is over Rs 1,000 crore.The initiative is also aimed at tapping the over Rs 1,000 crore organised retail coffee chain market.

Under McCafe, the company will create a space within its existing outlets and sell coffee.

The company will introduce McCafe across the country in a phased manner, starting from the metros. It also has further plans to introduce its breakfast menu to another 15-20 stores by August this year.

The McCafe concept was started in Australia in 1993, and gradually expanded across markets. Currently, it is estimated that there are over 1,300 such outlets in the world.


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