Me n Moms enters new segment

Enters kids' toiletry range in Mumbai; to expand in Hyderabad and B'lore.

The Indian kids' wear and accessories retail chain Me n Moms, has expanded its product portfolio by launching a Toiletry Range in the baby care segment. The range is launched under its brand name MEE MEE and will be exclusively available at all three Me n Moms store in Mumbai. The launch of toiletries, beginning from Mumbai, will be executed in other cities like Bangalore and Hyderabad in a phased manner.

Consisting of products like nourishing baby oil, baby lotion, baby powder, foamy bubble bath, mild baby shampoo and nappy rash cream for the little ones, the range is lead by its most innovative product i.e. the smooth liquid powder. This product goes on a baby's skin as a liquid and dries as a powder, helping the mother for an easy application and avoiding messy particles. The products are priced from Rs 199- to Rs 349 and strictly adhere to international safety standards. Me n Moms plans to expand its brand portfolio by entering into the sizeable baby-care segment through this launch.

Speaking on the occasion, Naresh Khatar, Chairman and Managing Director, Me n Moms, said, “We are extremely happy to announce our entry in the toiletry segment for baby care in India starting with Mumbai.With the launch of our toiletry range through our nurtured brand ME MEE, we have moved one step closer to becoming market leaders in the baby-care segment. With a successful launch of our toiletry range in Mumbai, we aim to capture the potential markets in Bangalore and Hyderabad during our second phase of toiletry launch. The other focus areas will be decided in the third phase of expansion. ”

Me n Moms currently has 18 exclusive stores (five in Hyderabad, three in Mumbai, three in Pune, two in Bengaluru, one in Lucknow, one in Noida, one in Nasik, one in Guntur and one in Coimbatore).

Me n Moms has three franchise stores each in Guntur, Kondapur and in Coimbatore.