Strategic move to further reinforce presence in Gujarat.
Mercedes-Benz launched its dealership 'Benchmark Cars' in Vadodara. Conveniently located at Kalali Vadsar Road, the new dealership is spread over an area of 35,000 sq. ft., carrying an investment of Rs 70 million and created within a record time of 10 months.
Eberhard Kern, Managing Director and CEO of Mercedes-Benz India elaborated: “With presence across 33 cities through 59 outlets, Mercedes-Benz clearly demonstrates its commitment to the tier-II and III markets in India. Vadodara is an important business hub; and one of the high potential cities of India. It is therefore natural for us to set-up operations here. Benchmark Cars has an enviable record of delighting customers and they have the mandate to ensure the highest levels of sales as well as vehicle ownership experience for our patrons in the city.”
Benchmark Cars started as a dealer for Mercedes-Benz in 2009 and over the years have spread across to 5 locations (Ahmedabad, Surat, Vadodara, Indore & Kolkata). With clear focus upon customer delight and robust processes, Benchmark Cars has won several recognitions within Mercedes-Benz India dealerships including the best Customer Satisfaction, Best Service Quality, Best Service Awards in 2011. Till date Benchmark Cars sold close to 2000 cars wearing the badge of the Three Pointed Star.
Sanjay Thakker, Chairman & Managing Director, Benchmark Cars, commented on the aspirations of Benchmark Motors for Vadodara: “We have been involved with the automotive domain for over a decade and have been one of the high performing dealers of Mercedes-Benz India. We look forward to delight the customers of Vadodara. Our dealership in the city will display a range of fascinating Mercedes-Benz cars while our after-sales and service delivery is second to none. In addition, the new dealership will feature a plush Mercedes Café, an exclusive customer lounge, and other facilities ensuring highest possible satisfaction and delight for our customers from this region.”
With state of the art equipment and highly skilled personnel, the workshop of Benchmark Cars Vadodara, has been built at par with the brand’s global benchmark. Benchmark Car Vadodara boasts of a workshop having 10 bays and the workshop can undertake general repairs and accident jobs, spares; round the clock after sales support and also have an independent driver’s lounge.
With the establishment of the new dealership at Vadodara, Mercedes-Benz India continues to enjoy a network spread across 33 cities with over 59 outlets across India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India. The company has aggressive plans in terms of new product launches and network expansions in 2013, making it a year of offensive for Mercedes-Benz in India.