Mercedes in apparel- accessory mkt

Mercedes-Benz India has tied-up with fashion designer Manish Arora to exclusively design apparel and accessories which would be sold through the auto major’s outlets across India.

"Our connect with luxury and lifestyle has been enhanced through our association with ace designer Manish Arora," said Debashis Mitra, director sales and marketing, Mercedes-Benz India.

The company has also entered the game market with the launch of a 3D simulator ride console, SLS AMG Play Station, to give a real experience to the consumers to drive the new sports car, SLS AMG.

The company had launched the premium sports car in July with a price tag of Rs.2 crore and bagged a booking of 10 units.