Micromax Informatics Limited (Micromax), the third largest mobile brand in India achieved another milestone by becoming the world’s 12th largest handset manufacturer with 1% share globally. This is the company’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).
Speaking on the occasion, Rahul Sharma, Executive Director, Micromax Informatics Ltd said, “This trend re-emphasises the emergence of Micromax as a global mobility device brand and puts us as a competitive player on the global radar of telecommunication industry. The mobile handset market is a dynamic sector which changes with the ever changing needs of the consumers. Our commitment to bring innovative products which are relevant for our evolved customers has put us in a strong position to lead the markets we operate in.”