Micromax, an Indian consumer electronics company has announced its partnership with OYO, an Indian hotel brand that owns and operates as well as aggregates standardized hotel rooms, to deliver tech-enabled hotel booking experience to Micromax customers.
Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers.
In a statement produced by the company, Rahul Sharma, Co-founder, Micromax, said, "Micromax will now offer hotel stay across 200 cities in India with exclusive offers deeply integrated in Micromax in-house platforms such as 'Around-Steroid Launcher' and a full 'OYO App Experience' to its users."
Customers can also enjoy OYO's recently introduced early check-in at hotels across the country.
The company said, "OYO and Micromax will work together to provide simplified user interface, special discount offers and a seamless booking experience right through the device itself."