US-based tech giant Microsoft has partnered with leading American grocery retailer Kroger for redefining the customer experience using Kroger technology products powered by Microsoft Azure Cloud.
With this partnership, Kroger will pilot a connected store experience and the two firms will jointly market a commercial retail-as-a-service (RaaS) product to the industry.
Satya Nadella, Chief Executive Officer of Microsoft, said, "Our partnership brings together Kroger’s world-class expertise in the grocery industry with the power of Azure and Azure AI. Together, we will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world, setting a new standard for innovation in the industry."
Rodney McMullen, Chairman and CEO, Kroger's, stated, "Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalised food inspiration. We are excited to collaborate with Microsoft to redefine grocery retail."