Milagrow, a business consulting unit promoted by noted Management guru Rajeev Karwal, is soon entering the cutting edge arena of technology products with its world-beating range of Tablet PCs. And to help them launch these with an impact in the relatively nascent Indian market, Milagrow has entrusted its integrated media duties to Carat Media.
Rajeev Karwal, an industry veteran with over two decades of successful marketing experience across several leading durable companies in India including Onida, Philips, LG, Electrolux, Reliance etc, is putting his entire experience behind this maiden venture of Tablet PCs that aims to shake up the market with a unique product proposition. According to Karwal, Milagrow plans to take a leadership position in the Tablet market with a range of products that will take some serious hard work from competition to catch up with.
Rajeev Karwal, Director, Milagrow Business and Knowledge Solutions, confirms the development and says that the brand is getting ready to introduce a new paradigm in the Indian market, “Milagrow is willing to invest whatever it takes to be the No. 1 player in the category. We will introduce products that will surprise the consumer with their benefits and astound the buyers with our value proposition.” It is learnt that Milagrow is planning to launch with an ad spend of over Rs 15 crore and Carat Media is close to finalising the launch plans.