Milkbasket launches voice buying
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  • IR
Milkbasket launches voice buying

New Delhi: Daily grocery delivery service Milkbasket today has launched “Voice Buying”. With this service, grocery buyers in India can place their orders using voice commands only. The service can be used on Google Assistant and will soon be available on Amazon Alexa, the company said.

“Milkbasket is synonymous to grocery & convenience for our customers, and introduction of voice buying further elevates their experience. 2018 is the year of reinvention for us, and we are proud to introduce the next-gen buying experience in India,” said Anant Goel, Co-founder & CEO of Milkbasket.

With an evolved consumer tech and voice assistance is gaining popularity and with the advent Amazon Alexa, Google Assistance, Milkbasket’s “Voice Buying” reduces order time by over 50%.

Ashish Goel, Co-founder & CTO at Milkbasket said, “Technology is the backbone of Milkbasket, and over the years we have introduced many innovations, such as no checkout, one tap buying, among others, that have helped us in making the user’s journey more convenient than before. Voice buying is one of our best offerings till date that makes the user journey seamless.”

According to the company, voice buying will tremendously help even those users who aren’t as mobile savvy, as there is no need to unlock their phones or type at all.  Also, most senior citizens and the visually impaired are left out of the buying ecosystem because all apps are made visual-first instead of consumer-first. With Voice Buying, a user just needs to command Google to place their orders.

Recently, Milkbasket had raised its Series A funding of $7 Million from Kalaari Capital and BeeNext which it has marked for bringing logistical efficiencies and last mile delivery experiences. Over the next 4-6 quarters, Milkbasket will be creating unique propositions in managing & excelling user experiences to expand into other geographies, said the company.       

With a daily reach to over 63,000 households, Milkbasket's vision is to become the default mom & pop shop for over a million households in the next 3-5 years. Having achieved positive unit economics within the first six months of the launch in early 2015, Milkbasket is the most capital efficient model in the online grocery space, claimed the company.

Milkbasket has raised $10 mn in funding from Kalaari Capital, BeeNext, Unilever Ventures, Blume Ventures and Lenovo Capital (LCIH). Previously it raised a total of $1M in seed and angel investment from a clutch of Chinese VCs and domestic angels including Milkbasket customers.

 
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