MiniMelts enters Tamil Nadu

MiniMelts, a US-based ice cream brand, entered Tamil Nadu in partnership with HoneyBee Amusements.

Media reports indicate that the local partner is expected to invest $0.5 million (nearly Rs 3 crore) to launch and market the ice cream in this southern state, and is also targeting sales of 15 tonnes over the next three months.

Syed Salim, Chairman, HoneyBee Amusements, pointed out that this product range would be available at   retail outlets, kiosks, push carts and 'MiniMelts cafe'.

HoneyBee Amusements is the sole franchisee for this overseas brand in India and eight other countries including Sri Lanka, Nepal and Bangladesh.