Minissha Lamba to endorse FUJIFILM

Forays into interchangeable lens cameras.

FUJIFILM India Pvt Ltd, has forayed into interchangeable lens cameras by introducing its first cutting-edge interchangeable lens camera along with all-new spring collection. The company also announced the appointment of Bollywood actress Minissha Lamba as its new brand ambassador, who will be a part of the company’s marketing and consumer-connect initiatives.

The newly launched collection offers cameras ranging from hi-tech pro-level models to fashionable point-and-shoot compacts. The collection includes HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series), X Series model X100, X10, X-S1 and X-Pro1.
K Tanaka, Managing Director, FUJIFILM India, said, “We are very delighted to launch our latest 16 digital cameras in Indian market and specially excited to take the step of introducing Interchangeable technology. At FUJIFILM, our effort is always to bring the latest and innovative technology in our product with the support of the R&D team. With our latest addition X-Pro1, we are entering the professional and semi-professional camera market.”