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Mockshop for Indian Retail School and Pearl Academy of Fashion

The Indian Retail School has selected Mockshop visual merchandising software from AXIND for their PG students of Fashion Marketing and Fashion Retail to gain a hands-on experience in visual merchandis


January 05, 2010  |  comments ( 0 )  | 
Mockshop for Indian Retail School and Pearl Academy of Fashion

The Indian Retail School has selected Mockshop visual merchandising software from AXIND for their PG students of Fashion Marketing and Fashion Retail to gain a hands-on experience in visual merchandising. Pearl Academy of Fashion has also selected the same software for their PG students of Fashion Marketing in their Delhi, Jaipur and Chennai centers.“Indian Retail School’s vision is to enhance the productivity and competitiveness of the entire fashion value chain and for this purpose to create envisioned talent equipped with the latest tools and technologies. The choice for Mockshop was an obvious one, as it is an appropriate and futuristic software that can improve upon the visual merchandising skills and capabilities of our graduates,” said Dr A.K.G. Nair, Director, Indian Retail School. Mockshop is a visual merchandising software designed specifically for the Fashion Industry. It is a virtual reality tool that gives visual merchandisers complete creative freedom for building interactive 3D stores of any size and designing shop floors by simply dragging and dropping fixtures, garments and graphics. Mockshop’s automatically generated planograms communicate your vision delivering a perfectly executed shop layout – all from the comfort of your PC. “Indian retail companies need to understand and apply visual merchandising concepts in their retail outlets. The value of visual merchandising is easily illustrated by a McKinsey study that has shown that 70 per cent of customers make an initial ‘buy’ decision on the shop floor! The Indian Retail School has selected Mockshop, the world’s favourite visual merchandising software to teach its students,” said Sanjoy Sahgal, Managing Director of AXIND. 


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