More international brands are foraying into the Indian markets. This time it is high-end fashion brands
from Turkish Orka Group – Tween, Damat and ADV. The brands would enter the market in October this
Blues Clothing Company (BCC) of Delhi has tied-up with Orka Group as a franchisee to introduce the
aforesaid three apparel and accessory brands in the country. The group has about 400 sales units in
around 35 countries across the globe.
BCC is an exclusive franchisee for many other brands like Versace Collection, Cornelliani, Cadini, VJC and
Gianni Versace. The company is preparing to open more multi-brand and standalone stores for the new
The menswear range, priced in the range of Rs 5,000-20,000, from the three Turkish brands will be
launched by BCC.
BCC will open new units of Versace, Cadini and Corneliani in cities like Delhi, Mumbai, Hyderabad and
More international brands are foraying into the Indian