Cremica, a Ludhiana-based company, is planning to make its presence more strong in the retail market.
Cremica which is the third largest ketchup maker in the country is launching bread spreads in four flavours--- Tandoori, Pickle, Korma and Mint. Planning to be present across 10,000 retail outlets in India, the brand has set a revenue target of 15 crore. On the cost side, the company has shelled out Rs 7 crore for marketing.
Cremica Group is one of the largest manufacturers of vegetarian mayonnaise and is the sole supplier of buns, liquid condiments, batter and breading to McDonald’s India.