Mother Dairy enters North East

Plans rapid expansion in the region

Mother Dairy today announced its entry into the city of Guhawati with the launch of its admired range of ice creams.  Mother Dairy’s entire range of ice creams including impulse & take-home ice-creams including the premium “Classics” range will be available across the state capital.

Speaking on venturing into Guwahati, Subhashis Basu, Business Head, Dairy Products Division, said “Mother Dairy is a National brand and Guwahati is a very important market for us. We are confident that with the launch of our flavorsome range of ice creams we will be able to satisfy the taste buds of the ice cream lovers across the city and expand our reach to customers.”

He further added “Mother Dairy has always strived to give quality products to its consumers and ice-cream is yet another such effort wherein it is made of milk and milk fat hence giving the consumer the real taste of ice-cream”.

Talking about Mother Dairy's sales plans, Mr Basu said, "We want to tap all the potential. Our target is to reach to 1,000 retail outlets within next one year, besides 300 street vendors."

Mr Basu also said that the company aimed to sell 15-20 lakh litres of ice creams every year in Guwahati.

He said the products will be sourced from its facilities in Kolkata and Delhi. The company has already set up two cold storage units here.

The New Delhi-based firm, a wholly-owned subsidiary of National Dairy Development Board, was commissioned in 1974.