Motorola enters Indian consumer durables space in partnership with Flipkart
Motorola enters Indian consumer durables space in partnership with Flipkart

Smartphone maker Motorola has collaborated with Walmart-backed Flipkart to introduce its smart TVs in the Indian market. With this launch, Motorola ventures into the consumer durables space.

The smartphone brand joins players such as Samsung, Xiaomi, Micromax and Intex, who sell both smartphones and smart TVs, with this launch.

The Motorola Android 9.0 Smart TV has been developed in partnership with e-commerce giant Flipkart. It will have variants across high definition (HD), Full HD, and Ultra HD (4K). Priced at Rs 13,999 onwards, these television sets are available in display sizes ranging from 32-inches to 65-inches.

Prashanth Mani, Country Head and Managing Director, Motorola Mobility, said, “This strategic partnership (with Flipkart) has been in existence for our smartphones and now we have taken it to another level. The Motorola Android TVs, just like our smartphones, are crafted to perfection keeping today's consumers' needs and expectations in mind.”

Adarsh Menon, Vice President and Head (Private Labels, Electronics and Furniture), Flipkart, stated, “This global-first move for the Motorola brand is a strong testament to the power of the Indian consumer and market. We have taken great care to listen to what our customers are looking for and have designed the TV based on their feedback.”

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