OnePlus has unveiled a new OnePlus Experience Store in Mumbai’s High Street Phoenix in Lower Parel. This launch is in line with the company’s increased focus on expanding its offline footprint across India.
Spread across nearly 1,000 sq ft, the new store is the second Experience Store by the brand in Mumbai.
OnePlus eyes to operate 100 such Experience Stores across the top 50 cities by the year 2020, with special focus on tier 2 cities.
Currently, the brand has over 30 exclusive stores across India, supported by 60 plus service centres. Besides this, OnePlus is present in more than 2000 offline stores across the country which includes Large Format Retail stores as well.
Vikas Agarwal, General Manager, OnePlus India, said, “We are very excited to expand our presence with the inauguration of the second Experience Store in Mumbai and are looking forward to catering to the customers in the city. Mumbai is a crucial market for us, and with the new store we are keen to deliver an unparalleled, superior experience to our community-based in the city.”
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