Mydala partnerships with Tata Docomo

In a recent event leading mobile coupon provider company Mydala has tied up with telecom major Tata Docomo. The deal is taken place to provide exclusive deals to users on their mobile phones. At present deals can be found on Tata Docomo’s WAP market (m.docomodeals.com). Deal caters the area ranging from F&B, health & wellness, entertainment and travel; users can make payment directly from their mobile account and redeem it within seconds. The facility is available for prepaid as well as post paid customers. Mydala has initiated the current deal after tasting the success of their last venture ‘My Delights’ in collaboration with another telecom giant Vodafone. My delight is a user engaging analytical system, which lets the customers know their geo‐location, buying pattern and mobile credit balance/bill. At present, Mydala’s customer reach is over 200 million customers across India. As of now, they are selling approx Over 100,000 vouchers per day across all platforms.  Mydala is recognized as the top notch company of the world providing top notch services to the clients by utilizing the most basic denominator of mobile platform. Mydala deals are accessible not only on Smartphones but on ordinary feature phones as well. Moreover, mydala deals are also available on Idea Cellular. To mark the development Anisha Singh, Founder and CEO ‐ mydala  quipped, “We are delighted that key telecom operators like Vodafone, Tata Docomo and Idea Cellular have partnered with us and we are able to provide a unique mobile platform which helps them to understand their users better and generate loyalty. Our platform allows real‐time tapping of users, which combined with intelligent data analytics is working towards executing, extending value and rewarding their loyal customers. We showcase offers on the operators’ platform based on balances, buying behaviour and location.”