Assistant Editor, IndianRetailer.com & Retailer Media Apr 19, 2017 /
Fashion e-tailer Myntra has acquired logistics startup InLogg to address its delivery inefficiencies in terms of cost and reach. InLogg, founded by ex-Flipkart employees, partners with local courier firms in Tier II and Tier III towns to enable deliveries in non-metro cities. Delivering a shipment in remote parts of non-metro cities is a high cost affair for e-commerce companies.
Myntra's head of strategy Ananya Tripathi said that getting InLogg on board will reduce delivery costs for the Flipkart-owned online retailer in smaller cities by about 25%.
Tripathy said, "We were already doing some business with them but now it will allow us to leverage their reach to enhance our own. While we would see delivery costs going down with InLogg, the time frame to deliver to pin codes in north-east and other remote parts will also see a reduction."
As part of the deal, InLogg team has been inducted into Myntra. The two-year-old startup was clocking about 3,000 deliveries a day through its partnerships with about 20 local and regional logistics partners.
The Home category has also gained significant traction on M-Now, Myntra’s 30-minute delivery service, ranking among the top three most in-demand categories.
This collaboration is part of Libas’ broader strategy to enhance its omnichannel presence and adapt to evolving consumer shopping habits.
This collaboration is part of Libas’ broader strategy to enhance its omnichannel presence and adapt to evolving consumer shopping habits.
The company’s largest expense, material costs, decreased by 7.82 percent to Rs 1,996.4 crore, while advertising expenses reduced by 4.63 percent to Rs 1,677.4 crore.
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