Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 03, 2019 / 3 MIN READ
Myntra has partnered with Fossil Group, the American watch and lifestyle company, for launching BMW watches on its platform.
Fossil, which specializes in creating authentic, high-quality fashion-forward watches, is bringing the German automotive trailblazer’s exclusive collections of watches to India for the first time. With this partnership, Fossil Group is further unveiling its first ever BMW watch collection for Summer-2019.
Amar Nagaram, Head, Myntra Jabong, said, “BMW is an iconic brand and with our association with Fossil Group, we will be providing our customers the first ever opportunity to experience the launch of BMW watches in the country. The partnership also strengthens our existing portfolio of premium watch brands in a big way.”
Johnson Verghese, Managing Director of Fossil India, added, “We are delighted to bring BMW’s watch collections to India. The collections are focused on premium time-pieces and is inspired by motorsport led designs. We have partnered with Myntra for the first online launch of these exclusive collections in India.”
With this collaboration, fashion enthusiasts across India can now explore Bunny Corset's diverse collection, ranging from timeless designs to innovative fusion elements.
Myntra's expansion strategy focuses on trend-centric offerings, diversification into non-apparel segments, premiumization in fashion, geographical expansion, catering to the Gen-Z demographic, and meeting the evolving needs of its premium customer base.
The Dockers brand, known for its khaki leadership, offers a diverse range of apparel and accessories for men and women, emphasizing superior comfort and versatile style.
The collaboration enables Huda Beauty to tap into Myntra’s thriving community of beauty enthusiasts across the country.
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