Myntra forays in to cosmetics

Expands portfolio with 1,100 products.

Myntra is now expanding its already existing collection and has brought in an assortment of great beauty and cosmetics products. With the largest in-season catalogue of clothes, footwear and accessories from over 350 leading brands, Myntra has now entered the cosmetics segment and aims to be the most definitive online source of reliable cosmetic products. Currently, brands like Biotique, Colorbar, Deborah, Lakme, Lotus Herbals, Nivea, Olay, Ponds, Revlon, Street wear and Viviana. Myntra which retails over 1,100 products in the cosmetic category will soon add popular brands like L’Oreal, Maybelline and Garnier to its ever growing collection. Ganesh Subramanian, Chief Merchandising Officer at, adds, “The launch is in line with our overall strategy to make Myntra the preferred shopping destination for all fashion and lifestyle needs. We have a fine selection of over 1,100 fashionable beauty products covering lip, nail, face, eye and skin solutions. Shoppers in Tier II and Tier III markets will now have unlimited access to a wide range of beauty products which are otherwise difficult to find in those cities”.