Myntra has opened ‘Roadster Go’ store in Bengaluru. Located at Vega City Mall in Bengaluru, the new ‘Roadster Go’ store spread across 3,200 sq ft is currently the biggest store for the brand.
The newly launched store is a 100% RFID (Radio-frequency identification) enabled store. It allows shoppers to pick up apparel and accessories without any assistance from the sales staff, discover real-time online prices and do a self-checkout in 30 seconds, making it smarter, faster and seamless.
Amar Nagaram, Head of Myntra Jabong, said, “Roadster has shown how fashion and technology, when integrated, create unique experiences that take offline shopping to a new level. As a pioneer in an omni-channel fashion, Myntra is committed to strengthening its offline presence through a franchise model and offer new experiences to engage customers and make shopping fast and seamless through technology.”
Roadster was launched in 2012. It is Myntra’s top-selling and fastest-growing, outdoor lifestyle private label brand that created a record with the fastest run rate of Rs 500 crore in four years.