Leading e-retail site Myntra has introduced an option to exchange products for its customers. Myntra will now allow customers to exchange the product to be returned for a different size or choice. Myntra claims that 70 per cent of its returns are due to the product not fitting properly. Customers can now exchange products for a different size within 30 days and Myntra will pick up the old product in exchange for the new one. This option will be available in 15 cities.
The new policy will save overheads in the two step process for Myntra. It will also ensure better customer satisfaction. Myntra acquired US based virtual fitting technology Fitiquette recently to counter the problems of fitting in apparels. Fitiquette lets the user see what a product will look like in real life. Myntra currently sells branded apparels, footwear, accessories, jewellery, cosmetics for men, women and kids. It has raised about $40 million and is backed by likes of Tiger Global, Accel Partners, IDG Ventures and Kalaari Capital.