Myntra partners with Fossil Group to launch watches powered by AI
Myntra partners with Fossil Group to launch watches powered by AI

Myntra has partnered with Fossil Group to introduce the world’s first collection of watches ‘Tryst’ designed by insights derived from Artificial Intelligence.

‘Tryst’ provides consumers with the most on-trend, stylish and contemporary watch design, identified by Vorta, Myntra’s AI Platform for predicting fashion. The collection has been launched under three sections, Fashionista, Wanderlust and Athleisure, targeting millennials and Gen Z consumers in particular.

Manohar Kamath, Head, Myntra Fashion Brands, said, "Myntra and Fossil Group have partnered to create a product that benefits from Myntra’s understanding of fashion and Fossil Group’s fine craftsmanship and manufacturing capabilities, giving birth to ‘Tryst’. Our tech prowess has greatly enabled us to identify, understand and fill gaps in the market with respect to trends and preferences of people and we are confident of becoming the market leaders in this segment."

Steve Evans, EVP, Fossil Group, added, "We are looking at fast fashion within the accessible fashion watch space as an upcoming and important category in the Indian market. Being the first to introduce a range that incorporates the latest and most up-to-date design and style anywhere in the industry, we clearly see in Tryst, a winner for Fossil Group and Myntra. Our association is a perfect blend of fashion, backed by technology and the finesse of a fine watchmaker. We are introducing this concept exclusively on Myntra at this stage."

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