Emphasis on promoting its private label range via store network
Leading e-retailer Myntra plans to open brick-and-mortar stores across India next year, in a bid to boost sales of its private labels. In addition, sources pointed out that discussions are currently underway to merge this online merchant with Flipkart.
Ganesh Subramanian, Chief Operating Officer, Myntra, in a recent media interaction, said, "We are looking to go offline for pure brand-building purposes and not to increase sales.”
Myntra's in-house private label brand portfolio includes Roadster, a men's clothing brand inspired by Hrithik Roshan HRX, and plus-size women’s apparel brand Dressberry.