Myntra targets 3x sales, 35 new brand launches
Myntra targets 3x sales, 35 new brand launches

Myntra announces the launch of the country’s first high fashion event online, Myntra’s Big Fashion Gig (BFG).

Myntra has collaborated with over ten celebrities from Bollywood, sports and fashion to share their tips and tricks through various gigs.

A special segment at the event will feature live auctions of designer wear from Deepika’s closet, autographed denims from Hrithik and autographed merchandise from Yuvraj Singh, the proceeds from the auction will go to a cause picked by each celebrity.

Ananth Narayanan, CEO, Myntra & Jabong, said, "Big Fashion Gig will be an event unlike any other so far in the online fashion space. It brings with it, the largest curated collection of domestic and international brands with over 35 launches under one umbrella in a single day and is part of our strategy to offer a clear proposition beyond discounting, which has played a major role in the ecommerce sector so far. This is the first time a brand in the country has engaged with so many celebrities for an online fashion event. We expect 10 million users to participate in the first edition of BFG and are expecting to acquire over one lakh new customers. Traffic to our platforms is expected to witness a surge of over 3X over a normal day during the period and we are targeting over 3x in sales through this event."

There will be two editions of BFG in a year, during summer and the arrival of fall.

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