Jade Blue, a clothing retailer based in Ahmedabad, is favorite shop of prime minister Narendra Modi. It is the store from Modi buys his trademark kurta, labelled Modi Kurta, which the store has registered (with Modi's permission) under its name.
Bipin Chauhan, Managing Director, Jade Blue Clothing, said, “It was actually Modi's idea to make the kurtas that bear his name. We then perfected the idea.”
Owing to his unique dressing sense and style Modi is earning accolades among American media.
Bipin further added, Modi Kurta is made of two fabrics — linen-polyester and linen-cotton. And, Khadi has been only a recent addition to the prime minister's wardrobe.
Modi visited the store for the first time one evening in 1989. Modi has since stayed loyal to the brand. But as his work and political roles increased, the number of visits by him reduced. Once a frequent visitor, Modi began to visit the store only twice a year, shared Bipin.
From one flagship store, Jade Blue has grown to a retail chain of 28 stores, expanding through a mix of a franchise and ownership model. Revenues have been climbing steadily and are expected to hit Rs 230 crore in the next fiscal year.