Natuzzi SpA will roll out its two brands – Natuzzi and Italsofa - in India over the next two months and expects to have some 70 points of sales in large cities over the next three years.
The furniture maker has decided to take the City Model route to operate in India, wherein the company will tie up with city-specific franchisee partners who will invest in setting up the points of sales, said Mr Nitin Bahl, Country Manager, Natuzzi India.
“We are looking at multiple formats for the points of sales such as flagship stores, mono-brand small outlets and galleries in the form of shops-in-shops,” Mr Bahl said.
Natuzzi expects to have 10 such outlets by the year-end across 4-5 cities. The first two flagship outlets in Delhi and Mumbai will be opened by July-end.
The company is in the process of finalising its franchisee partners in Delhi, Mumbai, Bangalore and Hyderabad.