Women ethnic wear brand, Neerus, opens its outlets in Bangalore and Hyderabad.
Neerus opened its largest store of 18, 000 sq feet, a five-level store in Hyderabad. With 3,000 sq feet of jewellery area and a dedicated wedding sarees section, the Hyderabad store in Dilsukhnagar is well located in this buzzing high street.
The store is known for its wide range of collection in ethnic wear for women and they are available for affordable prices to attract the women audience along with fashion jewellery in their stores.
The stores have been designed by DFC, (Design For Change), a FRDC company based in Bangalore. The Neerus stores have been designed and planned keeping I nmind the pattern of the customener and their behaviour in mind. Since the brand does not target SEC A+ in the store in Hyderabad, the experience is non intimidating for even SEC B+.
The lights embedded in the store also have less energy consumption without compromising on the quality and illumination.