Nestle to launch Indianised products to woo rural consumers

Nestle India said it would launch more products from its global portfolio and ‘Indianise’ them to establish foothold in more rural markets.

The company's sales people have been given targets of delivering 6,000 new sales points every month in rural areas to expand their presence in Indian villages. It has recently relaunched some of its products, including Rs 2 Munch, Rs 4 Rasile Chow noodles, 12-gm Everyday milk powder packets across the country.

At present, India is the 12th largest global market for Nestle but contributes less than 1.5 per cent to the overall sales of the company.