New appointment at Ford India

Ford India has appointed Vinay Piparsania as the company’s new Executive Director, Marketing, Sales and Service. Piparsania has joined the company with effect from September 1, 2012 and will report to Michael Boneham, President and Managing Director, Ford India.

In his new role, Piparsania will spearhead marketing, sales and customer service operations as Ford prepares to launch eight new models in India by mid-decade and continues to focus on strengthening its sales and service network offering the best cost of ownership experience to the customers.

“We are very pleased to welcome Vinay back to Ford India,” said Boneham. “His extensive marketing experience along with the rich regional perspective that he has gained from his various positions across markets in the Asia Pacific and Africa region will surely help us go further with our brand and business in India.”

Piparsania has been with Ford India since 1996. He started off as GM, Sales and played a key role in establishing the Ford dealer network across the country. In his subsequent role as vice president, Marketing, Sales and Service and External Affairs, Piparsania managed Ford's brand image in India through several product launches including Endeavour, Classic SXi and Fusion.

Prior to his current appointment, he was vice president, Marketing and Sales, Ford Group Philippines, where he was responsible for overseeing the launch readiness and dealer development activities for the introduction of the all-new Ford Ranger, the all-new Ford Focus and the Ford Mustang and building a robust dealership network.

His other assignments included director, Planning, Distribution and Fleet, Ford Asia Pacific and Africa, based in Bangkok, where he led sales, production and distribution planning, supporting 12 APA markets in achieving budgeted sales, production volumes and new product launch objectives.

Piparsania holds a mechanical engineering degree from the Indian Institute of Technology-Delhi and an MBA from Tulane University in the US.