Production capacity expands to 6 lakh pieces p.a.
H&R Johnson (India), a division of Prism Cement Limited, is planning to ramp-up its retail business, with its focus on north India and Punjab market specifically. With this, the company has opened its first House of Johnson modern retail store in Chandigarh. Spread across 3,800 sq ft, this House of Johnson store is a one-stop shop for the company’s home lifestyle product portfolio.
Moreover, in order to cater to these markets, H&R Johnson (India) is also ramping up its bathroom products business. As part of this business plan, the company has doubled the production capacities at its Baddi manufacturing unit to 6 lakh pieces annually. The investment made towards Baddi expansion is part of the Rs 400 crore capex announced by the company towards capability building across its various business ventures.
Commenting on its new retail store in Chandigarh as well as capacity expansion at Baddi unit, Vijay Aggarwal, Managing Director, said, “The new House of Johnson is part of our focus to expand our retail footprint across Punjab. This home lifestyle store offers a complete range of products across the home lifestyle value chain. Moreover, the capacity expansion at our Baddi unit establishes our aggressive focus to take a leadership position in the bathroom products business. The new capacities at Baddi will be aimed at focusing on production of premium bathroom products in line with our strategy to capture peak position at the top-end of the product triangle. We are expecting Johnson Bath Division to cross Rs 90 crore revenues by the end of the current fiscal.”