Nickelodeon ties up with Mahindra Retail to launch

Nickelodeon India has recently signed a partnership deal with Mahindra Retail to launch Back-to-School products. The new range of products will be available with kids favourite Nicktoons including The Explorer, Ninja Hattori and Sponge Bob Square Pants. In terms of accessories Back-to-School range will be included with bags, strollers, compass boxes, lunch boxes, sippers and selection of coin boxes, trash bins and combo packs. The Back to School range will be priced anywhere between Rs. 99 to Rs. 1599. Moreover, Nickelodeon has introduced a range of fashion bags featuring their favorite Nicktoon character priced between Rs. 549 to Rs. 1599. Customers can find all this merchandise in prominent retail stores across the world including Crossword, Hypercity, Mom and Me, Beanstalk, Lulu Hypermarket amongst others. Speaking about the range, Sandeep Dahiya, SVP & Business Head – Consumer Products – Viacom18 Media, said: “As kids head back to school, we want to give them a good head start with our new back-to-school range. The collection, which is colorful and vibrant ties well with our theme, “Nickelodeon School of Celebrations” which is about exciting and encouraging kids to rejoin the academic session and celebrate the happy days in school.” Deepinder S Kapany, Executive Vice President and Head, Beanstalk and Distribution, Mahindra Retail, said: “We are extremely happy to associate with Nickelodeon in introducing our latest back-to-school range of products. Each Nicktoon enjoys a huge fan following amongst children and with such a wide variety of products based on their favorite characters, we are sure the range will enjoy equal popularity.”