During inflationary times, affluent Indian shoppers prefer larger packs of consumer products, rather than seasonal sales in order to economise, says the Nielsen's 2011 Global Online Shopping and Saving Strategies Survey. It covered over 25,000 Internet respondents in 51 countries and shows that 46% of India's online consumers prefer to purchase larger ‘value' packs to save.
Roosevelt D'Souza, Executive Director, Nielsen India, said, “Indian consumers have always been value conscious, and the inflationary environment has increased this tendency. At Nielsen we see more people actively seeking out deals, or even switching stores to avail of deals or better value. The emerging modern format encourages this practice.”
Compared to those who preferred larger pack sizes for better value, 23% of respondents think that purchasing smaller packs with lower unit price would help them save on their household expenses. Indians also see an advantage in shopping at value retailers (41%), and at locations close to their homes and offices (40%).
When considering new and flexible retail formats for grocery shopping, there are distinct consumer preferences for online delivery options. In India, 31% of respondents are highly likely to order groceries online and get them delivered. While over a fifth (22%) prefer ordering online and picking up their groceries from inside the store, the concept of ordering online and picking up via a drive-thru or from outside the store is less preferred.
“Time saving tactics are critical for today's time-starved shoppers, and e-tail grocery stores are slated to emerge as a viable channel for shopping as well as an important way for retailers to differentiate themselves while reducing costs,” adds D'Souza.