New Delhi: Taping the growing need for men grooming products, online beauty retailer Nykaa has launched NykaaMan.com, a multi-brand ecommerce store dedicated to men’s grooming. NykaaMan.com will offer products across categories like shaving, hair care, grooming kits, bath & body, beard care, sexual wellness and sports nutrition with brands such as The Shave Doctor. The Shave Doctor and brands like Kielh’s, Clinique for Men and Beardo are exclusive to Nyka Man, the company said this in a statement today.
The male grooming market in India is estimated to be worth more than INR 5000 crores with male customers spending more time and money on personal grooming. Male customers currently account for 20% of the Nykaa database and 15% of the social media following. A significant focus of the product selection will be on men’s fragrances, luxury skincare and premium natural products as well.
“In the last few years at Nykaa we have noticed an increasing focus on grooming and personal hygiene amongst our male customers. They have shown a growing awareness of the latest trends in grooming products and their benefits. This coupled with rising disposable incomes across the country make the Indian landscape ready for the launch of Nykaaman.com”, Nihir Parikh, Chief Business Officer, Nykaa.com said.
The Nykaa Man curation will also extend to Nykaa’s offline offering, available at NykaaOn Trend and NykaaLuxe stores across the county.