O-Line-O has partnered with Mumbai- and Gurugram-based advertising agency White Rivers Media to devise their branding identity, go-to-market launch strategy and beyond. The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH. The brand shall be marketed seamlessly across the best of both online and offline worlds.
Shrenik Gandhi, CEO & Co-Founder, White Rivers Media, said, “The sheer potential of this idea excited us, along with the opportunity to be involved at the brand-creation stage. We have been working closely for two months to ensure that we bring O-Line-O to life at the scale that it deserves. It was thrilling to create a user journey that’s both online and offline, so that the marketing reflected the core mission of the brand itself.”
Vibhooti Prasad, CEO of O-Line-O, stated, “O-Line-O is our brainchild and I’m really glad that so many mobile retailers across Mumbai came forward to support this initiative. White Rivers Media has played a vital role in establishing this brand across platforms and will always be considered as a part of O-Line-O’s family. We are planning to expand beyond Mumbai, and take this journey to 200+ stores very soon, and White Rivers Media will continue to show their data-driven creative support to us. May we make it bigger than ever."