ORO enters 18Kt Gold Bangle Market

Asserting its domination in the bangle market, ORO now has set its sights on bringing the spotlight onto the 18kt gold segment in India and directing the consumers’ focus to it. ORO, the leader in machine made bangle manufacturing in India, will be re-introducing its exquisite product designs from 22kt to 18kt where each product in 18kt will replicate the exact look and finish as that in 22kt. It’s gamut of collection includes Classics, Movables, Enamel, Girls, Openables, Entwined and Links. The Indian gold market swarmed with 22kt products becomes out of reach for certain price conscious consumers groups. Statistically speaking, 18kt gold bangles are upto 40% cheaper than 22kt and hence it becomes a smart choice for price wary consumers.

 “This is an opportune time to introduce our 18kt designs in the market since the price of gold has shot through the roof. This makes 22kt unaffordable for some consumer groups. Being a staggering 40% cheaper than 22kt gold products, 18kt is a definite winner to help loosen up the purse strings for the price conscious consumers. We also have our distributors sharing ORO’s very same vision to take a huge stride into the 18kt market which is set to soar exponentially,”said Avinash Pahuja, Director of Marketing and Operations, Raia Jewels Pvt. Ltd.

 Long lasting and sturdy in nature, 18kt gold opens up a large avenue for experimentation in design which stems the growth for escalating innovation. ORO wants to identify this possibility in the 18kt gold range and keep enhancing its designs for better consumer satisfaction. It produces a staggering 2000 bangles every single day of which 10% is dedicated to producing 18kt gold bangles and this is set to rise by another 15% post the IIJS, 2011 to take the total production of 18kt gold bangles to 25%.  With its 1200 plus retailer base, ORO is pushing to make all its new 18kt designs available throughout India to fulfill the needs of the end consumer.