The beer café launched its third outlet at Connaught place, New Delhi. The beer café operates out of two outlets at Ambience Mall, Gurgaon and Moments Mall, Kirti Nagar. About the future plans Rahul Singh, Managing Director said, “We are planning to open 50 such outlets in the country”.
Weihenstephaner introduced at the launch of The Beer Cafe in Delhi.
The café opened with the introduction of world’s oldest beer, Weihenstephaner for the first time in India. The beer will be imported from world’s oldest brewery in Germany. The store has a unique concept of PYOB. PYOB means ‘pour your own beer’. The café offers a card, swiping which you can get the exact amount of beer you wish to drink and need not buy the entire bottle. This card is just like a debit card which can be used in any of the three outlets.
The store and light design has been done by Black Jack. The visual merchandising has been done by IBD. The store is spread across an area of 1200 square feet.