Olympus: Launches new camera, targets 15 per cent market share

Olympus Imaging Corp has launched a new range of Olympus Pen EPL-1 camera, which is priced at Rs 29,999.

Speaking at the launch, Mr Kinya Oshimura, General Manager, India operations, Olympus Imaging, said that India is a major market for new technology and we are targeting 15 per cent share in the camera market this year.

The company has plans to focus on brand building and advertising and also decided to rope in a brand ambassador in the future.

Currently, the company has an 8 per cent share in the Rs 1,300-crore camera market in alliance with other international brands such as Sony, Canon and Nikon.