Online grocery retailer Grofers eyeing tier-II cities for expansion

Grofers is planning to expand its footprints in the tier-II cities next year. The online grocery retailer will later evaluate whether the retailer will go into the territories of Jammu and Kashmir.

In order to cater to the growing demand, Grofers has also hired 5000 employees in its warehousing and front-end operations.

Saurabh Kumar, Founder of Grofers, said, "We are growing strong and have added 5,000 employees in the warehousing and front-end operations, ahead of our second Grand Orange Bag Days (GOBD) sale from August 10 to 18."

"They will mostly be engaged in 15 new warehouses and help increasing its delivery staff strength. We are also planning to expand in the tier-II cities next year and then territories of Jammu and Kashmir will be evaluated," he further added.

Currently, the grocery startup has 45 warehouses to feed 16 cities across India.

Kumar stated, "During the first edition of the GOBD sale in January this year, the company had acquired 2.5 lakh new consumers to online grocery shopping. It sold 1.81 crore items worth Rs 207.5 crore."

Grofers expects to buy 3 lakh new customers in the upcoming sale.