Oriflame aims at launching 25-30 products every month and plans to engage 50,000 more people to tap into the booming Indian cosmetics market. The cosmetic industry is worth $5.4 billion and growing at 12 per cent per annum. “In Asia, India is the most important market, besides China. In the coming year, I see it as the largest market for us,” said Marcus Sandstrvm, MD, Oriflame India.
Oriflame aims at launching 25-30 products every month