Aiming to overcome logistics and infrastructure challenge, Swedish direct selling firm Oriflame plans to push more sales through the online platform. The company, whose products are currently available in 1,300 cities with 12 offices across India in partnership with 71 courier services, envisages its website to become a virtual office in due course of time.
Oriflame, which has a global turnover of 1.3 billion Euro, has recently started selling its products in India through its website and plans to increase the use of the platform in future. The company’s website would serve as a virtual office for its customers to book orders.
In the last few years, the company has launched various initiatives, including selling through phones and SMS, as part of its effort to cut down the cost. Besides cutting the cost, the company also aims to enhance its reach and distribution in the country, through the initiatives.