Orra will open a number of anchor stores more than double the size of its retail outlets. The new larger format stores, with an average size of 3,000 square feet and costing about Rs 15-20 crore, will focus on premium segment consumers. The first such store will be opened at New Delhi’s South Extension this June. Orra plans to launch five such stores, each costing Rs 15-20 crore to set up, over the next three years. Orra will also increase the total number of retail outlets from 29 to 45-50 during the period.
Orra will open a number of anchor stores more than double the size of its retail outlets