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P&G increases grammage of Tide

FMCG giant Procter & Gamble on Wednesday said it is increasing the weight of the packs of its detergent 'Tide Naturals' by 25 per cent without hiking prices to enhance its market penetration


March 11, 2010  |  comments ( 0 )  | 
P&G increases grammage of Tide FMCG giant Procter & Gamble on Wednesday said it is increasing the weight of the packs of its detergent 'Tide Naturals' by 25 per cent without hiking prices to enhance its market penetration. The company said it has started shipment of the product with the increased grammage and the new pack sizes of its variants 'Chandan' and 'Lemon' will be available in the market. Meanwhile, it is understood that the company is also increasing the pack size of its mother brand 'Tide' and it will be available from March 12. The various pack sizes are available at the price points of Rs 10, Rs 20, Rs 26 and Rs 56 at present.

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