Procter & Gamble has launched its global ‘Thank You Mom’ campaign in India. The company is using this platform to honour and thank not just the moms of Olympic athletes, but every mom who does whatever it takes to make her child’s life the best it can be. To mark this occasion, renowned Indian achievers from different walks of life came together to kick-off the campaign by joining P&G in fulfilling their mother’s wishes. From the world of sports, P&G’s ‘Mombassadors’ included World Women’s Boxing Champion, Mary Kom, with her mother. Also joining P&G were celebrated mother-daughter pair and theatre actresses, Ira and Lilette Dubey, as well as Bollywood actress, Neha Dhupia, with her mother. In addition, P&G’s ambassadors for the ‘Thank You Mom’ campaign, veteran actress and star-mother Sharmila Tagore, and her daughter, Soha Ali Khan, were also present to kick off the campaign. P&G took this opportunity to also announce a programme, wherein consumers can give their moms the gift of thanks by buying P&G products during the months of April, May and June, and get a chance to win a 2 carat diamond for her.
A unique campaign for thanking mothers and fulfilling their wishes.