Procter & Gamble (P&G), one of the world's biggest consumer goods company, has tied up with Future Group for joint sales forecasting and planning, exclusive product releases and the companies will embed officials from each at the headquarters and be part of supply chain initiatives.
The two companies have met nearly four times over the year in India and the global headquarters of P&G at Cincinnati to take their association beyond the retailer-client relationship.
P&G’s global CEO David Taylor is currently in India for the MoU, which will be akin to the one it has with Walmart in the US.
Kishore Biyani, Founder, Future Group, said, "It will help us to grow sales and for P&G, it will lead to an increased market share. There will be collaboration in a lot of things including supply chain, planning strategies and managing shelf space."
Biyani added, "Rest are transactional relationships but this is a strategic one."
A P&G spokesperson said, "It is standard practice for us to engage with our partners across the retail landscape including all our partners in modern retail, e-commerce and traditional retail to develop unique plans that create superior value for the shopper."
Devendra Chawla, Group President, FMCG and brands at Future Group, said, "This will allow P&G to bring newer brands and categories into India which can be incubated in modern stores through our stores."