PAYBACK Partners with Voylla, Rare Rabbit and Wandertrails

PAYBACK, one of India's largest multi-brand loyalty program today announced its partnership with one of the fastest growing fashion jewellery brands - Voylla, a new home-grown men's lifestyle brand Rare Rabbit and an experiential online travel platform Wandertrails. This partnership aims at providing Loyalty Points to existing members and adding value to existing partner networks. It will strengthen partner network by driving loyalty for existing PAYBACK members, as these three partners are unique in their domain, products, and services.

Rare Rabbit which is into men's fashion has successfully created a marketplace for men who believe in style statement. The third partner on board - Wandertrails, is an experiential travel platform that caters to customised dream vacations and curated holiday activities for those who want to carry home memories of a lifetime.

The partnership will help PAYBACK expand its offerings into diversified online sectors like fashion, lifestyle, and experiential vacations, which has been witnessing growth in recent times. This association also allows Voylla, Rare Rabbit-and Wandertrails customers to earn and redeem PAYBACK points in more than 50 in-store and online partner brands of the program and can avail the exclusive PAYBACK Loyalty Program.

Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences.

Gaurav Khurana, Chief Marketing Officer at PAYBACK said, "Fashion and travel is the trend today and this association will help PAYBACK to further reach out to an audience who look out for adventure and new things in life."

He further added "The fact that loyalty points today is the most important factor that the buyer keeps in mind while shopping, hence the need to be there, where your customer is. This association helps us to go a step closer to them and ensure that we keep serving them with the all-important loyalty points."

Manish Poddar, Co-Founder, Rare Rabbit, said, "At Rare Rabbit, we strive to create premium products for fashion-conscious men with a taste for style. This association will give us the opportunity to connect with the existing loyal customer base of PAYBACK and we believe it is one of the best platforms for a young brand like us to enhance our presence with a customer base by providing them a unique experience."

Vishwas Shrinigi, Co-Founder and CEO, Voylla, said, "We are happy to associate with the country’s largest loyalty program 'PAYBACK' which will provide an added benefit to our customers on their every purchase. Now, they can make the most of PAYBACK points by clubbing it with Voylla’s coupon codes and make their shopping experience delightful."

Vishnu Menon K, Co-Founder and CEO, Wandertrails, said, "Our core ethos of delivering superior customer experience and making sure that one’s vacations are not pointless helped us to make this easy decision of striking this strategic partnership with PAYBACK. We are very excited about catering to PAYBACK's huge customer base with experiential travel needs through our curated set of planned vacations and holiday activities all across the country."